210 New Leads in under two weeks, that is a fantastic Return On Investment (ROI). That's the type of ROI one of our clients who is a Jewellery company has experienced through our paid social media campaigns. So why are so many Jewellery companies still relying on word of mouth to generate new leads to their e-commerce stores and why are many of their websites stuck in 1998? Here are 3 reasons why Jewellery is a perfect fit for Social Media Marketing. 1) Jewellery is stunning!